COSMETIC ENHANCEMENT CONTINUES TO RISE IN POPULARITY, ACCORDING TO LATEST STATISTICAL REPORT BY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY
According to the American Society for Aesthetic Plastic Surgery (ASAPS), Americans continue to show significant interest in both surgical and/or non-surgical cosmetic enhancement procedures. As the Society’s 18th annual, multi-specialty report released on 11 March 2015 shows, more than 10 million cosmetic procedures were performed in the United States in 2014, for a total cost of more than 12 billion dollars. While these figures are consistent with similar numbers from 2013, there has been a significant growth in volume in several key areas, including buttock augmentation (with an 85% increase), labiaplasty (with a 49% increase) and non-surgical fat reduction (with a 42% increase).
In 2014, the top five surgical procedures for men and women combined, with a total of 1,104,832 procedures, were:
- Breast Augmentation
- Eyelid Surgery
- Tummy Tuck
- Nose Surgery
The top five non-surgical procedures for men and women combined, with more than 7 million procedures in 2014, were:
- Neuromodulators (such as Botox®)
- HA-Based Dermal Fillers
- Hair Removal
- Chemical Peels
Not all the news was positive, however, as some traditionally very popular procedures saw declines in 2014. For example, despite remaining in the top five, surgical breast augmentation declined 8.5%, while ear surgery was down 12.3%, injectable fillers decreased 6.5%, and photorejuvenation declined 18.9%. Still, despite these notable decreases, the overarching message of the ASAPS’s latest report is one of continued—even increasing—interest in cosmetic enhancement among Americans today.
For an industry that often focuses on the importance of cosmetic enhancement for women, perhaps the most surprising finding of ASAPS’s most recent report is the increase in the number of men seeking aesthetic cosmetic procedures, with a 43% increase in 2014 alone! In fact, over the past five years, the number of men who have chosen to have either a surgical or non-surgical cosmetic procedure has continued to rise, with significant increases in surgical procedures such as facelift (up 44%), blepharoplasty (up 34%), and male breast reduction (up 33%), and non-surgical procedures including HA-based dermal fillers (up 94%), BOTOX® (up 84%), and skin tightening and rejuvenation procedures (up 81%).
However, according to the ASAPS, these numbers should not come as a complete shock, since the number of men seeking cosmetic enhancement has been on the rise since 1997 (when the Society first began collecting statistical data), with a total increase of 273% since that year. According to the President-Elect of ASAPS Dr. James Grotting, MD, men continue to seek cosmetic enhancement to ensure that they remain competitive in “a challenging and sometimes ageist job market”, where the appearance of youth, energy, and exuberance plays a critical role in demonstrating professional experience and competence. With this in perspective, it seems clear that men will continue to seek both surgical and non-surgical cosmetic procedures in record numbers.
Dr. Kenneth Steinsapir is a world-renowned oculofacial and cosmetic surgeon with a welcoming and comfortable private practice in Beverly Hills, California. He offers a range of safe, effective surgical and non-surgical facial enhancement options utilizing his innovative, less aggressive techniques designed to maximize your comfort and optimize your aesthetic results.
Come find out what all the fuss is about! For information about surgical or non-surgical cosmetic procedures, including eye surgery or cosmetic surgery, with Dr. Steinsapir, visit www.lidlift.com or contact our office today!