Advertisements on television offer compelling bi-lines and a lot of hype about cosmetic surgery procedures. In today’s media-driven world where television personalities and movie stars seem to be always under the knife, it’s easy to become carried away with the notion that cosmetic surgery is simple, painless, and as easy as walking into the nearest cosmetic surgeon’s office and walking out with a new look. In reality, television greatly skews our understanding of what it means to undergo a facelift, lid lift, or even a BOTOX® injection. In truth, satisfactory cosmetic surgery results do not come from the best price, the flashiest advertisement, or the most recently famous surgeon; they come from a dedicated surgeon who is an expert in his or her field who will listen carefully to your needs and offer you the safest and most effective treatment plan for you.
Reality vs. Reality Television
When it comes to cosmetic surgery reality shows, the term “reality” becomes a very loose term. These programs have ridden (some would say helped to stimulate) the wave of interest in cosmetic surgery, yet they provide only a very distorted view of the practice of cosmetic surgery. The consultation becomes a sound bite and in the process minimizes the risks and appropriate concerns that must be addressed. So many procedures are performed on some of these shows at one time that the surgery becomes unnecessarily life threatening. No one should be placed in a position of choosing between their beauty and their health. Of course there are risks with any surgery and anesthesia. However, these risks can be managed and reduced by using the most appropriate anesthesia, operating in the proper setting, and limiting the amount of surgery performed at a given time.
Choosing the right doctor
By playing on your desire for a “quick fix,” advertisers are reinforcing the misconception that cosmetic surgery is just another quick trip to the doctor’s office; like receiving a flu shot. But just as a flu shot comes with risks, so too does cosmetic surgery. Although there are risks with any surgeon and procedure, an expert surgeon will guide you through these risks helping you to make an informed decision. Offices that gloss over these concerns are trying to take advantage of your lack of expert knowledge. It is the job of the surgeon and their staff to educate you and help you make the right decision, not hustle you into having surgery. At the end of the day it is essential that you trust your doctor. It goes without saying that your doctor should make sense, listen to you, and treat you with respect and dignity. The office staff should also listen to your concerns and treat you with respect. Don’t be intimidated by the doctor’s reputation. That reputation is meaningless if the doctor doesn’t treat you like a human being. Before and after pictures are also extremely important. This is generally a doctor’s best work. If you don’t like what you are seeing, it is a mistake to think your results with that particular doctor will be better than what you are being shown.
Consultation is key
Whether you decide to seek help from a clinic advertised on TV, or to take the recommendations of a friend or family member, it’s important to first attend a consultation with your chosen physician. That consultation should also include meaningful time with the surgeon who will be doing your surgery. If the surgeon is not detailed during your consultation, is it reasonable to assume they will be detailed in performing your surgery? To get the most from a consultation, do your homework. Have a good idea of what you are trying to accomplish. Be open to an approach that is different from what you thought you needed. Choose your surgeon based on his or her expertise, not based on media hype or discounts. If you don’t like what you are being told, don’t try to convince the surgeon to do something they have just advised you to avoid. Instead, consider seeking a second opinion to ensure your surgeon is giving you the options that he or she is most comfortable with and the safest possible plan-of-action. The good news is that in most cities, there are lots of options for cosmetic surgery care. No one person has all the answers. If all the other doctors you have seen recommend against a particular course, think long and hard about allowing that surgeon to perform your surgery.
About Dr. Steinsapir
Dr. Steinsapir is a board certified ophthalmologist and fellowship trained in oculoplastic surgery and cosmetic surgery in Los Angeles where he specializes in balanced facial cosmetic surgery for natural results, with an emphasis on minimally invasive techniques, fast recovery time, and leadership in medical technology. Dr. Steinsapir has a private practice and also serves as an Associate Clinical Professor of Ophthalmology at the Jules Stein Eye Institute, at the David Geffen School of Medicine at UCLA. Contact us today to learn how Dr. Steinsapir’s experience and training make him an expert provider of BOTOX, DYSPORT, Restylane and Perlane, and advanced eyelid and facial surgery, which can be a vital part of your evidence-based treatment plan.







